What Is Colocation Really And Why It’s Made for Today’s Businesses
- SinglePoint Global
- Aug 11
- 3 min read
Every time we mention colocation to business owners, we usually get one of two reactions.Either it’s a nod and “Yeah, we’ve looked into that,”or it’s: “Wait… Colo-what?”
And I get it. Colocation sounds like something pulled from a data center technician’s playbook. But the truth is, it’s one of the most practical, grounded decisions a growing business can make. Especially when you’re running lean, looking to scale, and trying not to overspend.
Let’s clear the air.
So What Is Colocation, Really?
Colocation is a simple idea.You own the servers. We provide the space, power, cooling, connectivity, and security.
Instead of cramming equipment into a backroom or building a costly data center from scratch, you move your servers into a professionally managed facility. You get enterprise-grade infrastructure without the enterprise-grade investment.
With Maryland colocation, you’re not handing off control, you're gaining support.
Who Is Colocation Really For?
The short answer? Anyone who’s outgrown their closet server rack but isn’t ready to move everything to the cloud.
We work with:
Startups growing faster than their IT closet can handle
Established businesses tightening costs without compromising performance
Teams that want better uptime without babysitting infrastructure
Think of it as hybrid IT. You stay in control of your equipment while we make sure it has everything it needs to run at its best.
Colocation vs. Cloud vs. On-Prem: What's the Difference?
When we talk to clients about infrastructure options, the same question always comes up: how does colocation really compare to the cloud or on-prem setups? Here’s the short version. With colocation, you own the hardware but rely on a professional facility, like ours, for power, connectivity, security, and uptime. That gives you high flexibility and full control without the headache of managing everything in-house. The cloud offers even greater flexibility but less control, since the provider owns and manages everything behind the scenes. On-prem solutions offer maximum control, but they come with higher capital costs and much slower setup times. Colocation, in many cases, hits the sweet spot. It delivers enterprise-grade infrastructure, predictable costs, and physical access to your servers, without the complexity or expense of building it all yourself.
A Real Business Story
One of our clients was a design firm with a steady stream of large media files, remote teams, and time-sensitive deliverables. They didn’t want the full jump to the cloud, but their office space was maxed out and so were their servers.
They chose our colocation services, and it changed the game. With redundant power, faster network connections, and a secure Maryland facility, their systems got faster, their workflows smoothed out, and their internal IT team could finally focus on strategy instead of scrambling for uptime.
Why We’re a Fit for Businesses
Location matters. Being close to your equipment reduces latency, improves support responsiveness, and adds peace of mind.
Our colocation services are housed right here in Maryland. That means faster turnaround, lower risk, and real people ready to help when something’s off.
Whether you’re scaling up or simply trying to run smarter, we’ve built our services to support your growth without getting in your way.
Let’s Simplify Your IT
If your business is somewhere between outgrowing your office server and not ready to jump headfirst into the cloud, you’re not alone. We’ve helped countless Maryland businesses find that middle ground with colocation that just makes sense.
